Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention.

The GHI experts have tried and tested the best blonde hair dyes for keeping your colour fresh. Shop our top picks now.

Skillfully shaped eyebrows, enhanced eyelashes, facials, makeup and the right hairstyle can dramatically change a person’s ...

Keep scrolling for everything you need to know about my Latisse journey, plus all the ins and outs on how it works. Latisse is the first – and only – FDA-approved treatment to promote the growth of ...

Common feeling today be that everyday costs just climb higher. Ask friend or family, they likely say same things. Price hike ...

We spoke to an eyebrow specialist to discover how to achieve professional-quality brows at home. Shop editor-selected kits ...

We spoke to an eyebrow specialist to discover how to achieve professional-quality brows at home. Shop editor-selected kits ...

I recently got the opportunity to connect with Cassie Cohen, the master hair colorist responsible for Mariska Hargitay’s gorgeous caramel hair and Olivia Benson’s rich, dimensional brunette. (She’s ...

"I love to play. I’ve been like that since I was 16. I changed my hair color like once a week and cut my hair off and then put a wig on or put extensions in; and I’ve always switched up my style.

If you’re looking for a sharp, high-contrast brow that develops in no time, the aptly named Instant Eyebrow Color by Godefroy is the perfect kit for you. Trusted by reviewers across the internet, this ...