JCPenney's 1990 Christmas catalog is pictured. JCPenney, based in Plano, Texas, is at the tail-end of a turnaround plan. In November, it reported dropping sales in its third quarter.

J.C. Penney plans to bring back its "Big Book" catalog after five years, finding through analysis that online sales were partly driven by what the shoppers first saw in print.

The J.C. Penney Co. Big Book is dead — a victim of shoppers' growing reliance on the Internet. Penney confirmed that its fall/winter 2009 catalog is its last semiannual, telephone-book-size volume.

Killed off a few years ago in a bid to save money, the new catalog that will be distributed in March will weigh in at just over 100 pages and focus on J.C. Penney's home department goods.

Suddenly the light went on in Plano, Texas! J.C.Penney management now sees the need to have a print catalogue once again. After a five year hiatus the company sees the need for a catalogue that ...

The J.C. Penney Co. Big Book is dead - a victim of shoppers' growing reliance on the Internet. Plano-based Penney confirmed that its fall/winter 2009 catalog is its last semiannual, telephone-book ...

And since Penney is no longer mailing specialty catalogs as of this year, it will be closing catalog outlets during 2011 and 2012. J.C. Penney will consolidate its furniture outlet business, closing ...

An ad in J.C. Penney's May 2012 catalog featuring Wendi with her mom, partner and daughters. The ad says Wendi's mom is an artist with a gallery in Granbury, south of Fort Worth. The boycott of ...

Nearly every one of the 1,374 pages in the J.C. Penney catalog from Fall/Winter 1977 hammers home a single word: value. Dress shoes are “Pretty to Look at… Supple and Comfortable to Wear ...