It reads more like the launch of a private equity firm than an entertainment ... the Paramount logo of its personality. The end result is a dull logo that looks more suited to a direct-to-home ...

There’s the hidden bear in Toblerone’s one, for instance; there’s the interesting history of NBC’s rainbow-hued logo, partly designed ... to the stars above Paramount’s iconic mountain ...

To celebrate its 100th anniversary, Paramount Pictures announced today that starting with Mission: Impossible—Ghost Protocol, the studio will unveil its newest logo. It's a lush, photo-realistic ...