Pandharpur Wari is a yatra to Pandharpur, Maharashtra, to honor Lord Vitthal. It involves carrying the paduka of a saint in a palkhi, most notably of Dnyaneshwar and Tukaram, from their respective ...

“Yatras like the Pandharpur Wari serve as excellent opportunities for rural outreach for our brand Dabur Red Balm,” says Ajay Parihar, VP - marketing, Dabur India. Of course, there’s an ...

Every year, millions of devotees embark on a spiritual journey called Pandharpur Wari, one of the most significant and deeply ...

While vividly portraying the 700-year-old ceremonial tradition of the Pandharpur Wari - about 20 lakh warkaris ... With so many themes woven into one, the two-and a half hour film becomes preachy ...

Ahead of Ashadhi Ekadashi, the Pandharpur Cycle Wari is organised every year by the Nashik Cyclist Foundation under the guidance of founder Harish Baijal. This year marks the 12th year of the Wari ...

Despite being a terrific opportunity for rural outreach, young brands were missing at the Wari. For the Warkaris pilgrims, the annual march to Pandharpur, a pilgrimage town in Maharashtra ...

These mobile platforms will offer live online darshan of Lord Vitthal interspersed with branded content, allowing advertisers ...

Therefore, we are sending a proposal to UNESCO for world heritage nomination for the Pandharpur wari, which is recognised globally as the identity of Maharashtra," Pawar noted, reported PTI.

New Delhi: Vritti Mindwave Media, a rural marketing and digital out-of-home (OOH) agency, is set to deploy 20 LED-equipped vans during the Pandharpur Wari 2025 between June 19 and July 6.

An annual pilgrimage, where devotees walk more than 200 kilometres to the holy town of Pandharpur for the blessings of Lord Vitthal and Rukmini, the Wari also ... The theme, he said, was approved ...

Lakhs of devotees from all parts of Maharashtra, chanting hymns of Saint Dnyaneshwar and Saint Tukaram, undertake 'wari' (pilgrimage on foot) to Pandharpur, where they converge on Ashadhi Ekadashi ...