The black background adds contrast making the green ... Vary the number of features to change the effect that a package design has on the buyer. Some designs will benefit from lots of information ...

We then averaged their ratings to create a measure of packaging design simplicity. From this data, we found that products in simple packaging generally had higher retail prices than similar ...

While often overlooked or treated as an afterthought, package design reflects a brand’s attention to detail, values and overall customer experience. It can make or break a brand’s connection ...

Maybe you can’t judge a book by its cover—but what about consumer goods? “The Package Design Book 4” (Taschen, $59.99) showcases over 400 winning products from the past two years of the ...

The advent of boutique tortillas that cater to the foodie set has begun to up the ante on package design. Brands like Yoli out of Kansas ... Indigenous-style patterns are rendered in red and green on ...

Amcor Rigid Packaging’s annual reveal highlights how consumer insights drive new concepts in package design. "The Bottles of the Year program celebrates the best in packaging design," said Terry ...