The black background adds contrast making the green ... Vary the number of features to change the effect that a package design has on the buyer. Some designs will benefit from lots of information ...

While often overlooked or treated as an afterthought, package design reflects a brand’s attention to detail, values and overall customer experience. It can make or break a brand’s connection ...

We then averaged their ratings to create a measure of packaging design simplicity. From this data, we found that products in simple packaging generally had higher retail prices than similar ...

Amcor Rigid Packaging’s annual reveal highlights how consumer insights drive new concepts in package design. "The Bottles of the Year program celebrates the best in packaging design," said Terry ...

Do you ever wonder if there’s a heaven that obsolete package designs go to when their parent corporations do a brand refresh? Okay, fine, only a design blogger would wonder that–but as it ...

We then averaged their ratings to create a measure of packaging design simplicity. From this data, we found that products in simple packaging generally had higher retail prices than similar ...

ANN ARBOR, Mich.--(BUSINESS WIRE)--Amcor (NYSE: AMCR, ASX: AMC), a global leader in developing and producing responsible packaging solutions, today announced its 2025 Bottles of the Year, in ...