Frustrated with the clothing choices for girls at major retailers, ten “mompreneurs” have banded together, offering more options for what it means to be a girl.

Girls Will Be brand T-shirts were designed to fit between the typical figure-hugging clothes for girls and baggy clothes for boys. The brand was launched in July by adult siblings who saw their ...

Almost a third of girls' clothing for sale at 15 major retailers has sexualizing characteristics, a new study finds, a trend that psychologists say can encourage girls to view themselves as sex ...

These brands want to make sure that the girls wearing their clothes will grow up with the message that they can wear—and do—whatever they damn choose.

Let Clothes Be Clothes, a campaigning organisation calling for an end to gender stereotyping in children’s clothing, argue that gender marketing has become “a stalwart of the high street”.

There’s no pink or purple or glitter or hearts or flowers in the Girls Will Be clothing brand, and owner Sharon Choksi has made sure of it. The Austin mom was inspired by her 8-year-old daughter ...

While “girls’ clothes for school or dressy occasions” tended to track these trends in the 20th century when it came to pockets, or the lack thereof, says Jo B. Paoletti, author of “Pink ...

Many little girls like dolls, flowers, butterflies and ponies. A lot of them also like cars, robots, dinosaurs, and spaceships. But most girls clothes only feature the flowers, butterflies and ponies.