Abercrombie & Fitch is in trouble ... tried to modernize with changes such as redesigning stores, ditching its logo-heavy styles, and dropping its super-sexualized advertising.

Abercrombie & Fitch has shed its perfume-filled mall stores, shirtless models and logo sweatshirts to win over Millennials and Gen Z. It’s working. Abercrombie (ANF) said Monday that its women ...

NPR's A Martinez talks to journalist Chantal Fernandez about Abercrombie and Fitch's rebrand ... So the cinematic advertising or the logo T-shirts, let's re evaluate everything and think really ...

NEW YORK (AP) — The Abercrombie & Fitch logo has lost the power it once wielded. Shares of Abercrombie & Fitch Co. tumbled late this week after the company reported weak sales as more teens shop ...