Trends come and go, and when it comes to weddings, even the most beloved trends we see today might one day be considered ...

This vibrant, quirky nail trend has reeled in Zoomers — hook, line and sinker. Fishy fads have driven a shocking amount of ...

There's no denying flip flops are this summer's biggest sandal trend. Click here to shop the look now, from classic Havaianas ...

Gwen Stefani has been a music and style icon since No Doubt, but she's occasionally ruffled feathers with looks that have ...

The Dallas Cowboys cheerleaders must abide by a list of rules. Here are 10 rules that every Dallas Cowboys cheerleader must ...

D flower appliqués are everywhere for summer 2025, and not only is the bold floral trend totally reminiscent of Carrie ...

But while guava is the inspiration and the mascot, the Guava Girl trend is not just an aesthetic. It’s also about embodying a ...

This has a lot of ingredients people look for: niacinamide; panthenol, which is good for sensitive skin; and glycerin. Even though the textur eis quite rich, you won’t feel like you’ve slathered on ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

The drama is a journey of love and danger, self-discovery and self-destruction. Because to find yourself sometimes you need ...

Chappell Roan isn't one to play it safe with her beauty looks. From her drag-inspired award show makeup to her signature deep-red curls, the singer's aesthetic has been built around going all-out ...

In November 2024, content creator Elysia Berman made a viral video analysing how changing beauty aesthetics — extreme thinness, Utah curls, tattoo removal — were predictive of a Trump win. These ...