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Those who were perceived as capable were equally considered cool and good. One limitation of the study was that anyone who did not know the word “cool” was automatically filtered out.

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Researchers also highlighted that the word "cool" itself was recognized globally, suggesting that Western ideals of coolness, driven largely by American media, have influenced global perceptions.

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A recent international study involving 6,000 participants across 12 countries has identified six key traits associated with coolness. These traits, including extroversion, hedonism, and autonomy ...