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Brand trap

Unveiling the truth behind brand marketing illusions and the psychological tactics used to sell aspirations and status ...
Your dad (or granddad) probably owned one. That stylus dancing nervously before it lands on the vinyl, then — boom — juicy ...
Prime Day ends tonight! We've rounded up all the best (still available) deals here. Plus: Sign up for Wirecutter's newsletter ...
At 4 years old, they accompanied their father, Fred, to the local range, and he explained gun safety to them while shooting. Once they showed that they understood the basics, he tried them out with ...
Chinese tech founders with strong pedigrees are starting to attract attention in Silicon Valley, including from OpenAI, for launching artificial intelligence agents targeting the U.S. market.They’re ...
Apple had been oddly silent about the blood oxygen feature removed from its Apple Watch models sold in the US until now.
Do you remember the old YouTube logo? This short video takes a trip down memory lane, comparing 2000's memories to the way it looks now in 2023.
Who wants to be Apple's next CEO? With the company's No. 2 retiring, here’s who might be next in line for Apple's CEO role.
In a lawsuit filed against prominent leaker Jon Prosser, Apple alleges a conspiracy to break into a development device and ...
With the iPhone 17 Pro, apparently, Apple might reposition the Apple logo to be centered below the new rear camera bar – rather than being truly centered in the middle of the phone.
Time flies – it's been a couple of years now since I first dipped a toe into Apple TV+, and it didn't take long for me to ...
Apple's top executive in charge of artificial intelligence models, Ruoming Pang, is leaving the company for Meta Platforms , ...