Take one of a brand’s best-known assets and turn it into a full-on alphabet to extend it to more places. For its new custom font, Cheetos took a much different approach. Rather than playing to ...

Taken off the shelves in 2004 ... After 20 years of fans asking Cheetos to revive the flavor, the brand has responded in a huge way. This isn't just a limited-time drop; Cheetos says this is ...

Two popular cheesy snack brands—Cheetos and Smartfood—are teaming ... "Can’t wait to lick that cheetle goodness off my chubby little paws.🐾🧀," Devo wrote in the caption.

Long before President Trump’s on-again off-again tariff policies caused ... PepsiCo — which owns such snack food brands as Cheetos, Lay’s, Doritos, Fritos, Ruffles and Rold Gold, among ...

Richard Montañez’s rags-to-riches story remains in dispute after a judge ruled in favor of Frito-Lay and PepsiCo, but he has ...

The Cheetos Flamin’ Hot Dill Pickle is described as "dangerously dill-icious," capitalizing off of countless Gen Z TikTok trends such as Hot Cheeto Fried Pickles and Stuffed Hot Cheeto Pickles.