OSU Web Logos ===== Ohio State’s particular model of brand architecture is known as “monolithic,” or a “branded house,” where the university’s logo is the primary identifier in all communications. The ...

The Gazette-Times reports the logo OSU President Ed Ray presented to students Monday features a beaver, the school’s mascot, perched atop a shield-like academic crest filled with symbols ...

Ohio State's old athletic logo, left, and the new logo unveiled Feb. 4. Ohio State University's recent alterations to its athletic and academic logos and university ...

According to the site SportsLogos.net, the logo first appeared on the Facebook page of an employee of a Just Sports retail store in an image taken of what appears to be store merchandise.

That happened Monday when I called Nike design guru Tinker Hatfield to ask him whether the Beaver logo circulating the ... re-branding details privately to OSU officials in three or four weeks.