A once-overlooked segment now commands serious global market share, and its momentum is prompting strategic investments from global brands.

The average alcohol consumption per adult in Ireland has fallen by more than 34% since 2001, a new report has found. Alcohol ...

This unique Guinness milkshake comprises a half-pint of either the traditional Guinness or its non-alcoholic counterpart, Guinness 0.0%, for those opting for a booze-free treat. While Guinness is ...

Alcohol consumption in Ireland fell sharply last year, dropping 4.5% according to a report from the Drinks Industry Group of ...

In our minds, alcohol is inexorably linked to being social. But that's the strange thing about it - it's so often not.

Non-alcoholic beer is projected to grow by 8% this year, according to IWSR, making it the second-largest beer category ...

And Estrella Damm has tweaked the vacuum distillation method — the same one many NA winemakers use to remove alcohol — to reintroduce lost flavors. Its FreeDamm is remarkably good lager. Yet, the ...

Product expected to take up about 12% of all production at St James’s Gate in near future, Diageo Ireland said ...

Guinness 0.0 non-alcoholic stout is now available in 4,000 outlets across the country, in a fresh milestone for the rapidly ...

Sales of Guinness 0.0 in bars have grown 27% in the last year, with the non-alcoholic version to take up 12% of total stout ...

Major beer brands like Guinness, Budweiser and Heineken have rolled out non-alcoholic alternatives over the last five years.