The giant hats, which come from a brand called Noggin Boss, retail for $75. After NFL star Brian Robinson of the Washington Commanders wore on one TV, they exploded in popularity.

The hats made at Noggin Boss are mostly customizable, with users starting with the color and size. Prospective buyers would then have the option to add a patch or customize the hat further.

Noggin Boss is in demand during Super Bowl week but co-founders Gabe Cooper and Sean Starner have to get licensing approval form the NFL.

Phoenix-based Noggin Boss has gained nationwide notoriety for its oversized hats, just months after landing a funding deal on ABC's "Shark Tank." The company also has been selected to participate ...

Noggin Boss is in demand during Super Bowl week but co-founders Gabe Cooper and Sean Starner have to get licensing approval form the NFL.

Noggin Boss co-founders Gabe Cooper and Sean Starner stopped by Big Game Bound’s Radio Row show to share the success of their wildly popular big hats with Chris Hagan and Jarrett Payton.

The big hat company that exploded on the scene after an NFL player wore one in a post-game interview is based in Phoenix. We're talking about Noggin Boss.

What’s the deal there? According to The Washington Post’s Sam Fortier, Robinson was repping the hat for a friend who bought the cap from a big-hat business called Noggin Boss and then customized it ...

Noggin Boss co-founders Gabe Cooper and Sean Starner stopped by Big Game Bound’s Radio Row show to share the success of their wildly popular big hats with Chris Hagan and Jarrett Payton.