LUBBOCK, Texas — Red Raider Outfitter is one store here in the Hub City that specializes in Texas Tech merchandise. Whenever ...

There's no question that NIL has had a major impact on today's college athletes. While the headline-grabbing deals involving private jets and multi-million-doll ...

Although his home state still doesn't allow high schoolers to engage in NIL deals ... up the announcement of his Gladiator logo being added to Texas Tech's football uniforms in October, making ...