LUBBOCK, Texas — Red Raider Outfitter is one store here in the Hub City that specializes in Texas Tech merchandise. Whenever ...

Kansas City Chiefs quarterback and Texas Tech alum Patrick Mahomes hooked up the Red Raiders softball team with an exclusive ...

A federal judge in California gave final approval to the $2.8 billion settlement between the NCAA, major conferences and ...

Texas and Texas Tech face off in Oklahoma City to determine a new champion in college softball at the Women's College World ...

Kresser, Sauve, and Bassinger Named Academic All-District | West Virginia University Athletics Senior Brodie Kresser, senior ...

UNLV is one of many universities with options and massive decisions on the horizon. It also has a red-hot football program.

With the return of ADWEEK's Most Powerful Women in Sports honors, this year's judges grappled with the evolving definition of ...

Canady transferred from Stanford to Texas Tech after NIL discussions with the Cardinal reportedly broke down. The star ...

There's no question that NIL has had a major impact on today's college athletes. While the headline-grabbing deals involving private jets and multi-million-doll ...

After two runner-up finishes the previous three years, the third time was the charm for the Texas Longhorns, who captured the ...

Rising basketball star Jacob Zhu becomes Curry Brand’s first Chinese NIL athlete, marking a pivotal expansion into the global ...

The newly formed agency in charge of policing rules in the remade college sports system picked Major League Baseball ...