Ron Faris has left the company to take a role at Disney as Nike has pulled back from some of its virtual efforts.

Nike has been hit with a class-action lawsuit that accuses the sportswear giant of operating a rug pull for shuttering its non-fungible token (NFT) platform RTFKT in January.

A group of people sued Nike this week over its decision to wind down its virtual show project RTFKT last year. The buyers of the digital assets accuse Nike of causing “the rug to be pulled out ...

Nike bought RTFKT, pronounced "artifact," in December 2021, saying the fashion brand was leveraging "cutting edge innovation to deliver next generation collectibles that merge culture and gaming ...

NFT studio RTFKT, owned by Nike, will cease its operations in January 2025 after 5 years in the market. Officially, the project will end after the release of the final collection titled BLADE DROP.

Nike, when it purchased RTFKT in 2021, hoped to establish itself in the digital reality of the metaverse. Nike. By Demi Lawrence – Staff Reporter, Portland Business Journal. Dec 3, 2024.

Nike Inc. is shutting down its digital sneaker division RTFKT as the world’s largest athletic-wear company realigns priorities under a new chief executive officer. Skip to content ...

Nike-owned digital fashion and web3 studio RTFKT announced plans on December 2 to wind down operations. According to an announcement shared on RTFKT's social media channels, its Web3 services will ...

RTFKT, the digital creator of virtual sneakers that Nike Inc. acquired in 2021, revealed Monday that it will shut down operations. The platform shared in a post on X that it will wind down its ...

Nike's RTFKT, which makes virtual collectibles, including sneakers, on Monday announced it will cease operations by the end of January. A Nike RTFKT shoe was part of a recent sneaker exhibit at ...

RTFKT, the creators of non-fungible token (NFT) virtual sneakers acquired by Nike in 2021, has announced it will sunset operations in January 2025. “To honor and preserve this pioneering legacy ...