With the arrival of LeBron James and Deion Sanders’ Nike LeBron 21 “Prime ’93” sneakers just around the corner, another ...

Deion Sanders-inspired colorway of LeBron James' signature shoe will soon hit retailers, joining the upcoming "Prime 93" ...

I 'd like to feel like Nike heard about my comfort shoe campaign and responded accordingly with the Nike ReactX Rejuven8 but ...

LeBron James is arguably the greatest to ever play the game of basketball. Every day, we’re amazed by his longevity on the court—but his longevity off the court ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

NBA superstar LeBron James becomes the first male athlete in history to receive his own Barbie doll, branded the "Kenbassador ...

Proceeds of LeBron James Ken doll on sale starting Monday for roughly $75 will go to help drive childhood literacy.

LeBron James is the first male athlete to be featured in a Barbie Doll set, becoming the first-ever Barbie Kenbassador.

Mattel and Barbie have announced the first-ever LeBron James doll, making the athlete the brand's inaugural 'Kenbassador.' ...