Releasing in the coming weeks, the newest Nike KD 18 pays homage to Durant's original home in the Seattle SuperSonics.

Over the years, the NBA All-Star Game has been the stage for some of the most talked-about sneakers in basketball. New releases, unexpected colorways, and rare retros all get a moment in the spotlight ...

If you're a fan of new Indiana Fever guard Caitlin Clark, you're about to be able to wear her signature shoe when you play basketball. The Athletic's Shams Charania, Mike Vorkunov and Ben Pickman ...

Let's take a "deep dive" into the best LeBron 21 colourways of all time, examining the sneakers' overall design and ...

Earlier this spring, Sanders and James partnered on the Nike LeBron 21 "Prime 96" colorway. Nike applied Sanders' primetime aesthetic to James' 21st signature basketball shoe. The shoe was a smash hit ...

NBA legends like Michael Jordan, Magic Johnson, and LeBron James have amassed significant wealth through lucrative contracts ...

Former NBA Commissioner David Stern argued that the NBA did not ban Michael Jordan's Air Jordan 1 but merely warned them of a shoe that violated league rules.

Indiana Fever star Caitlin Clark is set to debut a new "Indiana Fever" colorway of Los Angeles Lakers legend Kobe Bryant's shoe.

He's become as prolific off the court as he has been on it, endorsed by PepsiCo and Nike and starting the LeBron James Family Foundation, which focuses on educating kids and paying to send them to ...

Nike stock soared 17% on Friday after the company said the worst of its struggles are behind it, following a better-than-feared fiscal fourth-quarter earnings report.

Then came the Nike Ja 2, which Morant unveiled in July 2024. Morant was heralded as Nike Basketball's first Gen Z signature shoe athlete when he received his first sneaker.

Nike and Amsterdam-based streetwear brand Patta are back at it with an athleisure apparel collection and two new shoes. These brands collaborated in 2021 on an Air Max 1 with a wavy aesthetic, and ...