David Falk insisted that Nike give Michael Jordan his own shoes and clothing line in 1984, laying the foundation for what ...

It's a big moment for Kon Knueppel, right after being drafted to the NBA, he has now also signed on with the Jordan Brand.

The success of Young’s Adidas line makes it hard to believe Jordan wouldn’t want to build around him. He could easily join Zion Williamson and Jayson Tatum as signature athletes within the brand.

There’s one new NBA draft pick’s jersey that’s gaining a lot of attention, and it isn’t Cooper Flagg or Dylan Harper. The New ...

The “Fire Red” Jordan 5 (Black Tongue) is expected to make its comeback in full-family sizes in September 2025. The colourway ...

It's the NBA offseason. The story of the Eastern Conference is how weak and vulnerable it is. The story of the Western Conference, however, is the escalating arms race between the seemingly endless ...

In October 1984, after meeting at Nike's headquarters in Beaverton, Oregon, Nike signed Jordan to a five-year endorsement deal worth $500,000 annually. Warren Buffett once said, "If you don't find a ...

The Air Jordan 40 hits stores today, marking four decades of the signature line that birthed sneaker culture as we understand ...

Basketball legend Michael Jordan hosted a star-studded dinner in Athens during Nike’s “Board of Greatness” event, joined by NBA stars like Carmelo Anthony and Luka Dončić. Praising Greece as the ...

Over the years, Nike and Levi’s have jammed on a grip of classic Swoosh silos, from a black denim Dunk SB Low to a trippy ...

The Jordan 14 might be the first model in sequence that did not fit the colorway factor. Jordan is the best and nostalgia will almost always win the day ...

New Orleans Pelicans forward Zion Williamson debuted his own signature sneaker line, the Jordan Zion 1. The line is the culmination of his supernatural game and down to earth personality.