For her first WNBA All-Star Weekend, Mystics' Rookie Sonia Citron rocked a custom All-Star colorway of the unreleased Nike Ja ...

Arts & Rec x Nike SB Air Trainer 1 (Style Code: IF0501-200) have teamed up for a flashback that every true sneakerhead can appreciate. GOAT sneaker designer ...

Michael Jordan has built a $3.5 billion fortune for himself. Most of that is made up of the proceeds from The post How Dana ...

St. John's will receive a major investment in their athletics department and student-athletes will have an avenue to a ...

The Air Jordan 40 hits stores today, marking four decades of the signature line that birthed sneaker culture as we understand ...

Based on the new pink pair and the Archaeo Brown look seen in early July, it's evident that Jordan Brand has big (and ...

NBA stars are leaving their mark in signature kicks that turn every hardwood moment into a style statement. This year’s drops ...

Air Jordan’s aren’t the only kicks turning 40 this year. Nike has another retro to celebrate—the iconic Dunk sneakers. Adding ...

The three-colorway campaign is joined by more New Balance ABZORB 2000s, JJJJound x PUMA, the Air Jordan 40, and more exciting ...

It's official. Auburn University's athletics department is now partnered with Nike for its apparel contract. The Tigers ...

Michael Jordan said he promised Adidas he'd sign if they matched or exceeded Nike's offer: "They couldn't even come close" ...

While Jordan continues to be a critical asset, NIKE’s long-term growth will depend on balancing its heritage with innovation. The Jordan brand alone cannot carry the full load forever.