Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

Primark shoppers have revealed they swear by an £18 backpack that's "ideal for hand luggage." The quilted backpack, which is ...

Fashion fans love Primark's jumpers — it's no secret. The retailer's £17 crew-neck jumpers are all over social media, where they've become something of a viral sensation. "The best jumpers," as ...

Primark has been giving shoppers a glimpse of its new spring products in recent weeks, from pink striped sofas to floral ...

The brand's beloved lip buff, priced at £16, is a favourite among beauty experts and one of the store's top-selling items.

A trio of once-occupied spaces in Grapevine Mills is under construction for a new store. Signs are posted near Entry 3 of the ...

BRITISH mum-of-22 Sue Radford took fans along with her on a mega Primark haul, where she nabbed stunning shirts, jumpers and ...

SHOPPERS already love Primark thanks to its gorgeous buys at affordable prices. And they’ve fallen head over heels with the ...

Associated British Foods downgraded the annual sales guidance for its Primark budget clothing business on Thursday after ...

Fans of Primark's viral jumpers will love a new £15 style that shoppers can enjoy now and later in the year when spring ...

The fashion chain’s like-for-like sales in the UK and Ireland — which account for almost half of the total — fell more ...

Developed alongside award-winning adaptive fashion designer and disability campaigner, Victoria Jenkins, the range will be ...