When management rejected their pitch to design machines specifically for trucks, the brothers went out on their own, ...

You don't need to listen for the ice cream truck's jingle for a sweet treat, thanks to the new Mister Softee app. The app ...

The emergence of Mister Softee’s ice cream trucks is New York City’s sign that spring has sprung and warm days are ahead.

Eisenhower-Era Ice Cream Truck Mister Softee Has Opened Two New York-Area Stores NY’s summertime classic-on-wheels parks a permanent location on Long Island by Tierney Plumb Mar 5, 2025, 12:02 ...

NEW YORK -- It's never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company's peak in the 1960s. Now, there are only around 630 ...

Once a summer staple in Philadelphia, Mister Softee ice cream trucks are disappearing from streets in the city and nationwide.

New York (CNN) — It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only ...

It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s.

Mister Softee was launched in 1954 by brothers James and William Conway in Philadelphia, buoyed by its iconic jingle and America’s love of soft-serve ice cream.

Climate change and rising costs threaten your Mister Softee truck.