Mister Softee has hired a team of private eyes in its ongoing battle with upstart competitor New York Ice Cream — with one investigator likening the companies’ rivalry to a “Mafia turf war ...

When management rejected their pitch to design machines specifically for trucks, the brothers went out on their own, ...

Mister Softee is a familiar presence on the streets of New York City. It’s a comforting tradition in the summer months, known for it’s super-creamy goodness and lines that can sometimes ...

Mister Softee says a Queens man has stolen the sound of summer. Mister Softee Inc. is suing a rival soft-serve slinger who’s been blaring its famous jingle from his ice cream truck. While Mis… ...

NEW YORK -- When you hear their trademark music and instantly you know a Mister Softee ice cream truck is heading your way. But, the company is now suing a rival ice cream truck in Queens for ...

Mister Softee is anything but soft when it comes to safeguarding his cherished name. The New Jersey-based owner of the ubiquitous ice cream trucks is suing a rogue Queens vendor, charging he opened… ...

You don't need to listen for the ice cream truck's jingle for a sweet treat, thanks to the new Mister Softee app. The app ...

The emergence of Mister Softee’s ice cream trucks is New York City’s sign that spring has sprung and warm days are ahead. Luckily for ice cream lovers, you don’t have to wait until the truck ...

Mister Softee operated 2,000 trucks across 38 states during its peak heyday of the 1960s, back when presidents Dwight D. Eisenhower and JFK Jr. were in office.

NEW YORK (WABC) -- When you hear their trademark music and instantly you know a Mister Softee ice cream truck is heading your way. But, the company is now suing a rival ice cream truck in Queens ...