While monogrammed decor has been a huge trend in the past, others are looking at creating unique bespoke home logos for their ...

Smart leaders create shareable brands and ideas by design, not luck, using visibility, emotion, and customer advocacy to ...

Here are three ways strategic design impacts business success: Visuals and imagery will often do the talking for a ...

This Brisbane-based brand is a global phenomenon but it wasn’t always the case. This is how Frankie4 built a cult brand out ...

L'Objet founder and creative director Elad Yifrach explains how he built his brand and led his company through 20 years of ...

Coca-Cola’s Vitaminwater, however, is rewriting the rules with its bold new branding approach. The brand has introduced a striking updated logo that, at first glance, radiates simplicity and ...

Laura Gardner, owner of Local Style Potato Chips, set out to combine her love of potato chips and Chicago foods to make the ultimate snack.

For better or worse, in today’s world everyone is a brand, and you need to develop yours and get comfortable marketing it. A version of this article appeared in the May–June 2023 issue of ...

On a recent visit to Hong Kong with Carlyle and Co, the Korean designer, aesthete, perfumer, skincare entrepreneur and ...