Mattel and OpenAI announced a partnership last week to “bring the magic of AI to age-appropriate play experiences with an emphasis on innovation, privacy, and safety.” They’re planning to announce ...

Matel and OpenAI announced a new partnership last week, hoping to incorporate generate artificial intelligence into the marketing process. According to the companies’ press release, the technology ...

Social media influencer Alexandra Louise showcases her new dress based on the movie "Barbie: Princess Charm School." (Alexandra Louise, YouTube) BARBIE WORLD — I've been a Barbie girl for as long as I ...

While collectible trends may be cyclical, the emotional connection Labubu creates with its audience gives it surprising ...

Barbie fans, prepare to channel your inner warrior princess—because the iconic American doll is stepping into the legendary ...

Mattel is tapping into the booming collectibles market with Mattel Creations, the toy powerhouse’s hub for innovation.

Mattel has launched an Aaliyah collector doll. Jason Tidwell/Barbie Aaliyah's breakthrough came in 1994 with her debut single "Back & Forth," and she went on to earn numerous accolades ...

In celebration of Aaliyah‘s birthday, Barbie is paying homage to the “princess of R&B” with a stunning new doll. Part of Mattel‘s growing Music Collector series, the iconic doll brand ...

Barbie is paying homage to one of the most iconic voices of the 1990s, Aaliyah, with the launch of a collectible doll in her honor. Available starting Thursday, January 16, on what would have ...

The “Dream Besties” collection ... new dolls targeted towards older fans, each carrying their own unique career aspirations, hobbies, personalities and styles. The lineup includes: Barbie ...

Barbie’s exact age has always been a mystery but the blockbuster-starring doll grows at least a few years older in a new collection announced Tuesday, July 30.