Mattel and OpenAI announced a partnership last week to “bring the magic of AI to age-appropriate play experiences with an emphasis on innovation, privacy, and safety.” They’re planning to announce ...

Matel and OpenAI announced a new partnership last week, hoping to incorporate generate artificial intelligence into the marketing process. According to the companies’ press release, the technology ...

Social media influencer Alexandra Louise showcases her new dress based on the movie "Barbie: Princess Charm School." (Alexandra Louise, YouTube) BARBIE WORLD — I've been a Barbie girl for as long as I ...

While collectible trends may be cyclical, the emotional connection Labubu creates with its audience gives it surprising ...

Return to Monster High with a brand new Skullector doll as the infamous killer best friend robot M3GAN has arrived ...

Seeking adult fans with money to spend, companies like Mattel and Lego are working with artists to make exclusive — and ...

Barbie fans, prepare to channel your inner warrior princess—because the iconic American doll is stepping into the legendary ...