LeBron James’ new Barbie doll “is a 10!” Barbie introduced the LeBron James Doll as the brand’s first of the Kenbassadors on ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create ...

Barbie is launching a LeBron James doll, making the famous basketball player the first "Kenbassador" for the brand.

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

Mattel said James was chosen as a Kenbassador in recognition of “his positive impact on culture, style, and community.” ...

The Akron native's new doll features custom varsity jacket, Nike sneakers and an "I Promise" wristband honoring his Northeast ...

Sticking true to James' style and likeness, his Ken doll is an inch taller and comes in larger packaging than the standard doll.

LeBron James is teaming up with Barbie and Ken. But like all deals involving the NBA superstar, it won’t come cheap. On ...

LeBron James has made history as the first male athlete to be featured in Mattel's "Kenbassador" series, with the release of ...

The doll is the result of a partnership between Mattel, Inc. and the LeBron James Family Foundation. The press release that ...