Now that the Spanish superstar is an official brand ambassador, her first task is to star in the athletic brand's film noir-style ads.

Rosalía sits down with Harper’s Bazaar to speak on her partnership with New Balance, her relationship to sports and style, ...

These Adidas sneakers are another popular pick among Amazon shoppers — they boast more than 7,100 reviews and an average of 4 ...

PHILADELPHIA, PENNSYLVANIA, June 19–22 — Anyone hoping to see New Jersey soph Paige Sheppard (Union Catholic, Scotch Plains) put on another show at 800 had to settle for her breaking records in other ...

Toddlers naturally splay their toes for balance. When choosing a shoe, look for one with a wide, foot-shaped toe box that ...

The New Balance 471 is a new design based on 1970s models. New Balance Yes, bonafide classics like the 574 and 990 are the brand’s bedrock and likely account for a significant portion of annual ...

New Balance FuelCell Rebel v4 Running Shoes are just $100 right now, an extremely rare 29% off their $140 list price. This deal is good on two colorways—Heron Blue/Chrome Blue a ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin Clark, KD and more ...

The New Balance 410 V8 trainer is a stylish running shoe to hit the trails with and it's now on sale! These are kitted out with a soft bio foam in the midsole to keep you comfortable while pounding ...

The New Balance 608 v5 Men's Training Shoes are $52 (regularly $70) at Kohl's. They come in a variety of colors, including White Royal (pictured below), White Navy, Black, Gray Castlerock, Brown ...

Equinox is opening a new location in Hudson Square — at 75 Varick between Canal and Watts, the building that also houses Chillhouse and the Jackie Robinson Museum. The space is 30,000 square feet.