National phenoms Sadie Engelhardt and Jake Odey-Jordan are two of the dozens of high school standouts eyeing history at New ...

Endorsed by Nike since his NFL arrival in 2018, Josh Allen recently switched to New Balance cleats in a cryptic move during ...

Josh Allen says he felt like a Hollywood actor while filming his new ad, revealing to PEOPLE that 'it was a pretty ...

Tennis champion Naomi Osaka will document her return to professional competition following motherhood in an upcoming film ...

Cooper Flagg, who will be selected first overall by Dallas next week, was featured in New Balance’s newest ad campaign. In ...

A federal judge Friday granted final approval of the House v. NCAA settlement, a watershed agreement in college sports that ...

Rich Paul brings Klutch Athletics home in brand's first ads as the New Balance partnership finds community in Cleveland and reaches out to everyday athletes.

West Ham’s commercial department recently went through a tender process and its decision to opt for New Balance will come as a major blow ... cited the status of rival brand Nike’s associated athletes ...

It’s a very 2025 story, the natural progression of college athletes’ ability ... of television ads: An AT&T commercial with his grandmother, a New Balance commercial with Kawhi Leonard ...