Rich Paul brings Klutch Athletics home in brand's first ads as the New Balance partnership finds community in Cleveland and ...

New Balance is scrambling to replace Emily Mackay and Heather MacLean after their sudden departures from the track and field ...

Cooper Flagg reportedly agreed to $28 million in NIL deals during his time at Duke, and that number only includes his New ...

Cooper Flagg hasn't played a minute in the NBA yet, but the future top draft pick is already shattering records, not just in performance, but in earnings. According to veteran jo ...

Pictured: this image taken from Jack Harlow's Instagram account, shows the Atherton High School alum posing while wearing a ...

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

The LPGA Board of Directors has officially elected Craig Kessler as its 10th Commissioner, marking a significant leadership ...

The price tag for power conference schools to compete in athletics at the highest level could be a lot higher than the $20-plus million a year they'd pay athletes under current terms of the ...

The company has already given $1 million to one athlete, Greek swimmer Kristian Gkolomeev. Gkolomeev set a new "world record" in the 50-meter freestyle weeks after he began training with the ...

LAS VEGAS — (AP) — The Enhanced Games, a sports festival that bills itself as better than the Olympics because it allows athletes to benefit from using performance-enhancing drugs, will kick ...

From her jaw-dropping logo three-pointers to compelling passes-- she has become one of the most box offices athletes in America ... they unveiled a brand-new ad that showcased her logo three ...