College sports is entering a new era of revenue sharing following the house vs NCAA settlement. Here's how it could impact ...

While Coco Gauff is vying for her first French Open win, sponsor New Balance has already prepped the tennis star's footwear ...

Today’s guest columnists are professors . In the last 12 months, something big changed in U.S. college athletics—and not ...

No athlete made more money in ... Out of the total, $100 million came from endorsement deals across Japan and the U.S. That includes New Balance, Seiko, Beats by Dre, and a record-breaking Topps ...

Coco Gauff brought style and precision to the tennis court on Monday in Melbourne for the 2025 Australian Open. The Grand Slam champion defeated fellow American and 2020 Australian Open champion ...

Shop editor-approved styles—including one of our picks for the best walking shoes— during this week's New Balance sale.

Next week, Stone Island’s take on the New Balance 272 hits stores. The 272 is a skate shoe that’s been in New Balance’s ...

Swimming Canada and Red Bull Canada this week announced a partnership that it says will “modernize athlete endorsement ...

New Balance is scrambling to replace Emily Mackay and Heather MacLean after their sudden departures from the track and field ...

New Balance thrives by knowing their lane. Unlike other sneaker giants who cast a wide design net, Boston’s finest have always succeeded because they know what they do well and they keep doing it ...

New Balance has further expanded its apparel deal with Boston College to include the Eagles’ football program, marking the ...

While the name and technology stay the same, New Balance shaped the women’s versions with a different mold to better match female foot anatomy. That means you’ll get the same traction systems ...