A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and ...

Today’s guest columnists are professors . In the last 12 months, something big changed in U.S. college athletics—and not ...

College sports are cracking down on NIL deals with a new system called NIL Go, created by Deloitte. The goal is to stop booster-funded payments disguised as endorsement deals and ensure athletes are ...

Next week, Stone Island’s take on the New Balance 272 hits stores. The 272 is a skate shoe that’s been in New Balance’s ...

College sports is entering a new era of revenue sharing following the house vs NCAA settlement. Here's how it could impact ...