According to a dealer incentive bulletin seen by the publication, BMW now offers $5,000 in either loyalty or conquest cash on ...

BMW M took a big risk by making its first flagship since the incredible M1 in the late 1970s a radically styled SUV with a hybrid powertrain. And with critical reception tepid at best and sales ...

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Car companies tease with futuristic concepts that never make it to market, but some of the most-loved cars of all time first ...

Like a bodybuilder's spandex top, it had stretch material that could move over body panels. BMW thought it was cool.