British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss ...

Asda is making a major change in its stores as it relaunches its iconic Rollback savings scheme. The supermarket has ...

Asda has confirmed that it will slash the price of nearly 4,000 products at over 1,2000 stores from today (January 30).

Asda has brought back its Rollback proposition and famous pocket tap as part of chair Allan Leighton’s efforts to revive the ...

The price cuts will be, on average, around 25% although some will be slashed as much as 50%, and will be introduced to more ...

Asda brings back Rollback pricing in bid to reverse flagging fortunes - The supermarket, which saw sales fall in the run up ...

Asda has announced the return of its iconic Rollback proposition as part of a significant investment to begin lowering prices ...

Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of 25%. The promotional pricing strategy offers certain products at a lower ...