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The 1987 song received newfound popularity in the 2000s thanks to the Rick-Rolling memeNEED TO KNOWRick Astley's 1987 hit ...
A funny joke, but not that funny. Cotter swapped it out for a link to Astley’s “Never Gonna Give You Up” on YouTube, and the meme caught fire. Views grew exponentially. The joke kept on going.