Furthermore, even those supposedly nonsexist regular Lego sets have come in for attack from the gender-neutral crowd. In a Feb. 7 post on Speaking Out, the blog of the Texas Assn. Against Sexual ...

Even Lego's own marketing history demonstrates this: compare the gender neutral advertisements from the early 1980s to more recent gender specific marketing with pink bricks and heart shapes.

One 10-year-old girl recently showed me the town she’d made from mixed up Lego sets. Her face lit up as she led me into her imaginary world, where the people can be anything they want and no one ...

A petition asks LEGO to consider the voices of 9,000 people who say they would buy female LEGO characters for their sons and daughters.

Lego announced plans to remove gender bias from its products, after a study commissioned by the brand found that girls are hindered by "unequal and restrictive" attitudes toward creativity and play.

SAN JOSE, Calif. — The week before Christmas I found myself staring at the half-empty shelves in the Lego section of the toy store trying to select an appropriate kit for my 6-year-old daughter.

In 2021, Lego committed to making its toys more gender-neutral. Lego minifigures and representation. The introduction of themes also marked the first time a Lego set included the yellow minifigure.

A petition asks LEGO to consider the voices of 9,000 people who say they would buy female LEGO characters for their sons and daughters.

Lego announced plans to remove gender bias from its products, after a study commissioned by the brand found that girls are hindered by "unequal and restrictive" attitudes toward creativity and play.

Lego announced plans to remove gender bias from its products, after a study found girls are hindered by unequal attitudes toward creativity and play.