A new Nebraska slogan and logo were revealed Tuesday morning by Gov. Pete Ricketts and the Nebraska Department of Economic Development.The tagline, "Good Life.

From the beginning, he said, people expressed an attachment to “The Good Life” slogan, which had been dropped from official state marketing efforts years ago. Contact the writer: 402-473-9583 ...

The tagline, “Good Life. Great Opportunity.” is the foundation of the brand, which includes a new logo and website. Governor Ricketts said the brand reflects Nebraska’s historic strengths ...

The City of Kearney has been awarded Nebraska’s fifth and final Good Life District, following in the paths of Bellevue, Omaha ...

Nebraska is going back to "The Good Life." Gov. Pete Ricketts unveiled state government's first unified brand Tuesday, and it takes a nod from the beloved 1970s tourism slogan that still graces ...

LINCOLN — The people have spoken, and “The Good Life” has been saved. State tourism officials said Thursday that Nebraskans don’t need to worry — they aren’t seeking the removal of the ...