Programs from UTSA and Texas State up to heavy hitters like Texas and Texas A&M are searching for the best ways to navigate ...

After unveiling a dome resembling vanilla ice cream, New Orleans has reached back to 2002 for a secondary look it calls ...

LSU football was ranked inside the top 10 of college football program valuations by The Athletic's Matt Baker. He analyzed how much Power Four teams would sell for as if they were professional ...

Judge Memorial alum Caeli Sherman and her fellow Air Force Academy athletes will wear alternate uniforms during 2025 seasons ...

The move could supersede state laws on so-called name, image, and likeness deals, which allow star athletes to make millions of dollars playing college football and basketball.

The soccer club’s USL Championship men’s team sports bourbon-themed uniforms when it plays on the road this season. The women’s Super League squad wears a logo in the shape of Kentucky on the back of ...

If college student-athletes can be paid directly, they should also be subject to the same types of fines NFL players deal ...

Colorado Buffaloes head coach Deion Sanders suggested at Big 12 Media Days the NCAA should crack down on uniform violations ...

Sanders blasts players who wear their pants too short: "I think there should be a fine implemented for that stuff, and let's have more respect for this tremendous game." ...

There is legal trouble for the man who runs the firm expected to build LSU's new arena and sponsor logos on their way to ...

Sacred cows often wind up served on platters, carved up by the almighty dollar. Latest example: LSU wants to sell sponsorships for its uniforms.

If the NCAA allowed sponsorship patches on uniforms, it would generate “multiple millions of dollars a year” for LSU, a school official told the Advocate.