Kevin Durant has a $1 million Air Jordan sneaker collection at his house. This article was originally published on www.si.com/fannation/sneakers as Charles Barkley's Nike Air Max Sneakers are $70 Off ...

Schools are ready to embrace "normal" NIL: no pay-for-play deals. Even after the House settlement, challenges await.

Caitlin Clark, Angel Reese and Paige Bueckers are part of the new generation of women's basketball stars who have been able to profit off their name in college and build brands that have helped them ...

Philly fans could be in for quite the treat when ESPN’s annual awards show airs live Wednesday night. Pennsylvania native ...

Portland's WNBA expansion franchise announced they would revive the Portland Fire name with new branding as they speed toward 2026 tip-off.

Portland’s WNBA expansion team unveiled its new branding and name — the Portland Fire — a rekindling of the city’s previous ...

Founded in 2022 as the Nitro, Oregon’s only pro team in the men’s Ultimate league rebranded as the Steel in 2025 and was joined by a women’s team, the Soar, both playing at the UO Oregon campus in ...

A ttention sports fans! I know you're all potty about your basketball team branding, so I've put together a quiz to challenge your NBA logo knowledge. Do you know which logos feat ...

He promise to help Joel Embiid and Tyrese Maxey in late-game clutch moments. But so far, he hasn't been healthy enough to ...

Oregon’s WNBA team stepped back in time for its new name, re-introducing the Portland Fire. The WNBA expansion franchise, ...

The NBA Finals between the Indiana Pacers and Oklahoma City Thunder is sparking major backlash over the graphics on the court.

The NBA will consider returning Larry O'Brien Trophy decals to the court for the 2026 NBA Finals, commissioner Adam Silver told reporters on Friday.