Devin Booker’s signature Nike shoe didn’t come easy—here’s why it took years for the Suns star to get his own sneaker line.

The NBA Finals has highlighted the vibrant sneaker culture in Oklahoma City, with players and fans showcasing unique and ...

Michael Jordan said he promised Adidas he'd sign if they matched or exceeded Nike's offer: "They couldn't even come close" ...

Basketball and fashion have been intertwined forever. Basketball shoes have woven their way into everyday life, as being a ...

Sports at Syracuse University are a deep-rooted culture. The Syracuse Orange is the team that represents the university in ...

Philippines makes history with the release of its first-ever Filipino player-edition basketball shoe: the Adizero Select 3.0 “KQ63”, a bold and ...

As women's basketball continues to grow in popularity, several players have turned that ... second-most worn sneaker in all of the NBA. Which means the shoe and her appeal crosses over with ...

The signature basketball shoe market has never been so compelling (and complex). In 2024, we wondered if the excitement was officially back, as new lines from young stars like Anthony Edwards and ...

With lucrative endorsement deals, NBA stars elevate their personal brand, particularly through footwear partnerships. These shoe deals reflect both a player’s success and marketability ...

NBA signature shoes have become a big part of the basketball world, with players and brands collaborating ... and playing ability and are often seen as a status symbol among basketball fans ...

Recently, he reacted to the launch of the newest Kobe 8 Protro sneaker line in 'What The Kobe' colorway, the signature line of late NBA ... shoes with intricate detailing and a black Nike symbol.