Michael Jordan said he promised Adidas he'd sign if they matched or exceeded Nike's offer: "They couldn't even come close" ...

Jeff Teague’s bold take reignites GOAT debate, spotlighting Michael Jordan’s unmatched cultural legacy over LeBron James' ...

Philippines makes history with the release of its first-ever Filipino player-edition basketball shoe: the Adizero Select 3.0 “KQ63”, a bold and ...

Basketball and fashion have been intertwined forever. Basketball shoes have woven their way into everyday life, as being a ...

You can — and should — do better than a suit with sneakers.

It was during the 2024 NBA All-Star Weekend that the biggest names in sneakers, Nike, Adidas, Under Armour, and Puma, all lined up near a hotel lobby in Indianapolis with one goal in mind. The post ...

From rookie contract buzz to multi-brand endorsements, Caitlin Clark's financial rise is making noise. But how deep does her empire go? We break i ...

New Balance senior VP, Darren Tucker, takes Men's Health through the brand’s metamorphosis from dad brand to lifestyle leader ...

New Balance, a brand once associated with daggy dads has become a fashion and performance powerhouse. VP Darren Tucker ...

Shades don't often change the face of pop culture. And yet French designer Jérôme Mage has managed to transform his LA brand ...

He often celebrates them with different-colored shoes and accessories ... releasing new football cleats 5 days ago NBA rumors: The Timberwolves player untouchable in Kevin Durant trade talks ...

Sports at Syracuse University are a deep-rooted culture. The Syracuse Orange is the team that represents the university in ...