Kobe Bryant fans really, really want the game he loved to pay tribute to him in a special way. As of early Tuesday afternoon, a petition calling on the NBA to update its logo to honor Bryant had ...

The league reveals the schedule along with all other details of the newly branded Emirates NBA Cup for 2024.

During West’s lifetime, the NBA didn’t acknowledge it was his silhouette on the iconic logo. Branding legend Alan Siegel verified it Wednesday to MarketWatch.

sports Mavericks NBA announces new logo, sponsor, dates for 2024 in-season tournament The Emirates NBA Cup semifinals and championship game will return to Las Vegas in December.

The NBA Finals has recently received more criticism for going away from the large, on-court logo for the title series that featured the Larry O’Brien Trophy.

Taking inspiration from the legendary band's iconic skull graphic, the collab celebrates and reimagines every NBA team logo with a retro rock ‘n' roll makeover. With all the many, many sneaker ...

The Los Angeles Clippers announced a rebranding, introducing new logos and uniforms Monday ahead of their move to the Intuit Dome in 2025.

Game 1 of the NBA Finals was cinematic — an underdog pulling off a massive comeback was capped off by yet another game winner from the NBA’s ‘most overrated’ player. The NBA Finals ...

Jerry West, "The Logo," died on Wednesday. For over 50 years, West's silhouette has been the defining image of the NBA, but the story behind the clean red, white and blue logo we all know is a lot ...

The high-scoring Hall of Famer, whose silhouette is used for the NBA logo, died Wednesday morning, the Los Angeles Clippers announced. He was 86.

Feastables, the snack company owned by MrBeast, is partnering with the Charlotte Hornets. The snack brand’s logo will appear on the NBA team’s jerseys for the 2023–2024 season.

Authentic Brands Group has made a deal with basketball great Allen Iverson to develop opportunities in the entertainment, endorsement and strategic partnership space. Iverson’s outspoken nature ...