Mattel and OpenAI announced a partnership last week to “bring the magic of AI to age-appropriate play experiences with an emphasis on innovation, privacy, and safety.” They’re planning to announce ...

Matel and OpenAI announced a new partnership last week, hoping to incorporate generate artificial intelligence into the marketing process. According to the companies’ press release, the technology ...

The small furry dolls, featuring quirky monster characters from toy retailer Pop Mart, are drawing crowds to stores in Sydney ...

In April last year, Mattel announced its intentions to use AI across its business as a cost-saving measure, with a team ...

The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology to “bring the magic of AI to ...

Seeking adult fans with money to spend, companies like Mattel and Lego are working with artists to make exclusive — and ...

The joint effort between the toy company and major player in artificial intelligence shows how AI is permeating every part of life, including playtime.

The collaboration is still at an early stage, with the toy maker also planning to create digital assistants based on Mattel ...