What would you do if your drink came with a surprise inside? Imagine this: You grab your favorite canned drink, pop it open, ...

These forgotten soft drinks—from Crystal Pepsi to Wintergreen soda—defined a generation, then vanished. Relive their fizzy ...

Energy drinks are popular, but daily consumption raises health concerns. These beverages contain stimulants and sugar, offering benefits like improved alertness. However, studies link daily intake to ...

A holding company, linked to Hilton Schlosberg and Rodney Sacks, paid $19.2 million for the Rite Aid-owned brand and a ...

Richard Hall, chair of FoodBev Media, revisits the world’s top soft drinks brands a decade on, and uncovers a range of dramatic shifts in global brand power.

This year’s State of the Industry report on energy drinks highlights that health and wellness trends continue to be factors ...

The popular energy drink brand is already a curator of an incredible number of beverages (bubbly or not) that offer a boost of energy and several vitamins to keep you going all day long. Joining its ...

Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport.