I try Molecule 01 a few days in a row, holding my arm out and passing my nose back and forth over it, as I was taught to do (I interned for a prominent perfumer for a few summers as a teenager).

Molecule 01 is composed solely of Iso E Super, a unique molecule that enhances the wearer's natural scent with a pheromone-like effect, often described as 'pulling power.' ...

Molecule 01 is still one of my top five perfumes and is in constant rotation on my fragrance shelf. Here's why I think it'll always be one of the true greats in modern olfactory experiences.

I've long thought perfume should not cloak the wearer; moreover it should work with them, bringing out their own unique scent in a subtle, sexy way. Which is possibly why the utterly spellbinding ...

Molecule 01 remains the one true fragrance boffins fawn over, alongside its sibling, Escentric 01, which sees Iso E Super combined with nose-twitching lime peel and an almost undetectable tinge ...

Not only was the Molecule 01 formula a paradigm shift, but the bottle had no cap, and the brand opted for flying particles and binary code over buxom babes for the packaging and imagery.