Many famous logos use bespoke fonts, ... which has always emphasised a modern simplicity. Reduced kerning is used to look sleeker and more compact. 09. KFC: Friz Quadrata.

Walmart unveils 'modern' new logo. ... of the brand refresh include a wordmark inspired by Sam Walton's classic trucker hat and brought to life with a "modern, custom font that differentiates ...

Here’s an example of a serif font in a logo: Script fonts can be tricky. They have a lot of personality-- they can be creative, elegant and/or casual. But they can also be really difficult to read.

30 Modern Logos Designed With A Nostalgic 80s Twist. Story by Pleated-Jeans • 3w. ... Think vibrant gradients, chunky fonts, and designs that look straight out of a VHS commercial.