Daddy Yankee will a headliner at Latino Mix Live at Dallas' American Airlines Center Nov. 12, 2017. (Alan Diaz / AP) Uforia Music and Live Nation announced Monday a partnership to produce a series ...

And now, Daddy Yankee — whose genre of music was once shunned and censored in his native Puerto Rico — has become the No. 1 artist on Spotify, the first Latino artist to reach the global spot.

After announcing its new reality show Reina de la Canción last week, Univision reveals that Daddy Yankee will join the show as executive producer, Billboard can exclusively confirm.

The personal experience of “King of Reggaeton” Daddy Yankee features prominently in the new Peacock docuseries Reggaeton: The Sound That Conquered the World.