In 2022, the state recorded about 77 million visitors — a level last seen in 2019, according to Explore Minnesota, the state’s tourism agency.

As of Dec. 15, the Minnesota DNR is sporting a new look: the State of Minnesota brand. The DNR’s website, social media channels, and email updates now feature a new DNR logo, while its printe… ...

The tourism industry flourished between World War I and 1930, when Minnesota developed its reputation as the Land of 10,000 Lakes and one of the nation’s premier summer vacation destinations.